Cross-referenced from 5 trusted sources
The French Bastards
Bakery and pastry shop · Vieux-Lille, Lille
8 mentions4.4 (657 on Google)
About
The French Bastards is a contemporary bakery-pastry shop that reinvents traditional French baking codes. Founded in 2018 by three childhood friends, the brand combines artisanal expertise with creative indulgence, offering products designed to delight the senses: croissant-muffins, babkas, cookie brioche (BCBG), cruffins, and elaborate pastries. Each creation prioritizes premium ingredients (Isigny AOP butter, organic Normandy flour) and distinctive "food porn" visual appeal. The Lille location on rue Basse in Vieux-Lille also serves sandwiches, bagels, and gourmet snacking options, with around twenty seats inside and a terrace for lingering.
Press review
What the sources say.
Excerpts from 8 editorial mentions cross-referenced by Gatto.
“L’idée de départ est celle de trois amis d’enfance : Emmanuel Gunther, Julien Abourmad et David Abehsera. « À Paris, on trouvait que les boulangeries étaient assez impersonnelles tant au niveau de l’accueil que des produits, on ne s’y retrouvait pas« , nous explique Emmanuel.”
actu.fr “Ah Bastards tu fumes ? Eh non ! Ce sont juste les viennoiseries qui sortent du four. Ici, la boulange ne fait pas dans la demi-mesure : feuilletage obscène, croûte qui craque et crème qui dégouline. Pas de tradition figée, juste du pain qui en impose et des brioches à la praline rose.”
lechti.com “Ytime, Doha, Qatar - Ycone, Courchevel & Bahrain - Royal Monceau - Raffles Paris - At Home, Paris, France”
laliste.com
Practical
- Website
- thefrenchbastards.fr/fr
Hours
- Monday
- 07:30 – 20:00
- Tuesday
- 07:30 – 20:00
- Wednesday
- 07:30 – 20:00
- Thursday
- 07:30 – 20:00
- Friday
- 07:30 – 20:00
- Saturday
- 08:30 – 20:00
- Sunday
- 08:30 – 18:00
See the full picture
Press synthesis, AI breakdown of reviews, social pulse. All the editorial sources we cross-referenced.
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